A satire?
Columbia University has long felt insecure among the Ivy League schools, particularly relative to Harvard. Whether in the undergraduate or graduate programs, Harvard was considered the gold standard. For decades, Boston has been known as the elite university city while New York City was an elite city that happened to have a bunch of decent schools.
In June 2023, Columbia decided to embark on a new marketing program. It would no longer participate in the U.S. News ranking for colleges which always placed it well behind Harvard. It would create its own brand in its own way.
Building on its historic reputation as a haven for “revolutionaries” in the 1960s, the administration opted to use the Palestinian Arab enormous massacre of Israelis on October 7, 2023 as a launching point for its new branding campaign. It allowed student protestors to harass Jewish students, break into school buildings and intimidate anyone who did not show solidarity with the anti-Israel movement. It gave permission for radicals to cut off access to the school and incite violence. It laughed off the dwindling Jewish population’s petition to remove Professor Joseph Massad who celebrated the October 7 Palestinian slaughter of Jews. The dean of the university celebrated the “peaceful protests” of the students as part of the “long and proud tradition [at Columbia] of protest and activism on many important issues.” She allowed deans who mocked antisemitism to resign with all their benefits rather than fire them for cause.


As college enrollment has been on a steady decline since 2010, Columbia’s administration decided to tap into the populist anti-Israel movement and rename its School of International and Public Affairs, as the Yahya Sinwar School Of Government, after the leader of the Palestinian pogrom on Israeli Jews. It is bringing back the Intifada banners hung by students and etching its call into the stone walls of the buildings’ entrances to embrace antisemitism as the new anti-racism.

Columbia hopes that its new jihadi branding will entice the antisemitic generation to look past the flailing institution’s educational content and embrace the thriving Jew hatred culture metastasizing among the socialist-jihadi youth.
Harvard Kennedy School of Government, Columbia has eyes on you.
Related articles:
Ignoring Columbia’s – And The Education Industry’s – Systemic Antisemitism (July 2024)
Considering Campus Antisemitism (November 2023)
The Antisemitic Campus: Decolonize Palestine (October 2023)
Columbia University Completely Fails Mission. And Jews (October 2023)

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