For decades, the pro-Palestinian narrative labeled any Jew living east of the 1949 Jordanian Armistice Lines a “settler.” The term was never about accuracy but about framing. “Settler” implied that Jews were foreign interlopers, distinct from Arab residents who were cast as the indigenous population. So when Jewish and Arab families from Jaffa moved to Jerusalem’s Old City, only the Jews were called settlers. The transplanted Arab was considered at home, while the transplanted Jew was branded an intruder.

Even more strangely, the label of “settler” wasn’t tied to the founding of a new community. A Jew moving into an existing neighborhood—or even just a single apartment—could suddenly transform the entire edifice into a “settlement.” Words bent reality; the label carried the weight of illegitimacy.

But the terminology seems to be shifting. Wafa, the Palestinian Authority’s official media arm, now increasingly calls Jews in these areas not “settlers,” but “colonists.” The updated lingo seems to fit better with the intellectual currents flowing through Western universities, where post-colonial studies cast Jews as Europeans imposing themselves on native lands. Never mind that Jews are the indigenous people of Judea, Samaria, and Jerusalem, and that there are more Mizrachi Israeli Jews than Ashkenazi—the narrative works if repeated often enough.

If the key to eroding U.S. support for Israel lies in framing Jews as oppressors and colonizers, then the Palestinian Authority is adapting accordingly. By embracing this academic jargon, it aligns itself with progressive activists abroad.

Expect the United Nations, NGOs, and sympathetic media outlets to follow suit. Language is a weapon, and the word “colonist” sharpens the blade. The campaign is not just to vilify Jews east of an arbitrary line—it is to recast Jewish presence anywhere in the land as alien, invasive, and illegitimate.

Further, “settlers” is deeply embedded with an anti-Jewish narrative. A pivot to a generic smear appears less antisemitic as well as more universal in condemning the entire Western world’s imperialism and colonialism. Take on Jews everywhere in “Palestine.” Take on Americans throughout “Turtle Island.”

“Colonists” are the new cudgel in the effort to purge Jews from their homeland. It’s a deliberate term and effort, crafted so as to be easily next replicated against Americans by radicals as the new school year begins.